Consumer Perceptions and Pricing Practices for Weddings
نویسندگان
چکیده
منابع مشابه
Pricing practices: A critical review of their effects on consumer perceptions and behaviour
With the present challenge to compete on price or product assortment, retailers and manufacturers are increasingly focusing on state-of-the-art pricing strategies which have their roots in behavioural economics and psychology. The current review is an empirical investigation on the relative effectiveness of various pricing practices on consumer perceptions and behaviour. Six pricing strategies ...
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ژورنال
عنوان ژورنال: Journal of Consumer Policy
سال: 2021
ISSN: 0168-7034,1573-0700
DOI: 10.1007/s10603-021-09488-y